“Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.”
- Joshua Brewer, CEO of Abstract
Design is communication.
Like communication, I believe in design that is evolutionary and incremental. That good design can be found in process and getting to know the end user.
I enjoy spotting challenges and finding solutions that make lives simpler and easier, systems more accessible, complementary and useful - removing the barriers for how we communicate through design while approaching problems with empathy and solving them with comprehensive and inclusive evidence.
How we communicate through design is as important as what we’re trying to communicate.